In conjunction with, and prior to, the beginning of operation of the Franchised Business, Franchisor shall make available to Franchisee, at Franchisor's expense, for approximately twenty (20) days, two (2) of Franchisor's representatives, experienced in the System, for the purpose of training Franchisee's staff in Em Sherifs techniques and methods and for the purpose of providing general assistance and guidance in connection with the opening of the Franchised Business.