the next step is Strategy Implementation.The focus strategy selected should influence both the target marketing strategy(segmentation, targeting and positioning) as well as the marketing mix of thetourism firm. At the same time, both target marketing and the marketing mix caninfluence the implementation of the selected strategy. Target marketing refers tostrategic launch decisions whereas marketing mix decisions refer to tactical launchdecisions (Crawford & Di Benedetto, 2008). Target marketing and marketing mixare considered here as a baseline marketing strategy and tactic, respectively, thatall tourism firms need to embrace. Due to differences in consumers’ needs,preferences and desires, target marketing is considered a prerequisite strategyimplemented in tandem with any other marketing strategy. The current marketingmix of the firm also should influence strategy implementation while at the sametime it should be modified to serve the purposes of the selected strategy. Thus, atourism firm should execute the selected marketing strategy by making use of allthe available resources and competencies