Their annual spending will propel according to research. Women here spend around 36 pounds (69 dollars, 54 euros) each on Britain’s cosmetics market to the highest among the four countries, totaling one billion pounds, according to market research firm Mundelein terms of spending on fragrances, however, Spanish women lead the pack, with an average of 40 euros each on perfume - about eight euros more than French women, who again rank second.