NOT USING A DEDICATED LANDING PAGE
A landing page is the most critical tool you can possess in lead generation, according to Michael Pedenko, Co-Founder of BookMyVacay. A landing page is any page that exists simply to get customers to do something. For every promotional or campaign you run, you should have a dedicated landing page, and link it to every one of your Facebook or Google pages. You’ll conversions if you link to your full site.