Everything is a product but some things are more so. In universities, we generally teach chemical process (rather than product) design. In process design, the product the students create is the design, while the ultimate product is the designed plant. Our teaching emphasis is on supporting the generation and analysis of process alternatives for the manufacturing of commodity chemicals. We typically ask the students to discover the most economic process they can devise. Thus we also present to our students the primary goal for their designs: minimum cost and/or maximum profit