DISTRIBUTOR shall not, during the term hereof or upon termination hereof for any reason whatsoever, register nor cause to be registered or use or cause to be used any trademarks which are the same as, or confusingly similar to, the Trademarks by themselves or combined with any other words, symbols, signs or designs. DISTRIBUTOR further agrees that it will not use or cause or allow the Trademarks to be used, directly or indirectly, as part of any corporate or firm name or for any other purpose as herein permitted