as exploring and learning about new cultures and feeling
independent and confident (McArthur, 1999; Chiang &
Jongaratnam, 2006), compared with family travellers.
Furthermore, the literature suggests that health and safety
concerns might be more salient for people who travel on their
own (Wilson & Little, 2008). Without a companion to
provide assistance, solo travellers might be more vulnerable
to criminals and health problems.
Overall, travel motivations are complex and can be very
different for different market segments. Thus, despite the
growing research on travel motivations, more research is
needed that considers specific travel segments such as solo
travellers