International Coffee Day is an occasion that is used to promote and celebrate coffee as a beverage, with events now occurring in places across the world. The first official date will be 1 October 2015, as agreed by the International Coffee Organization[1] and will be launched in Milan.[2] This day has also used to promote fair trade coffee and to raise awareness for the plight of the coffee growers.[3] On this day, many businesses offer free or discounted cups of coffee.[4] Some businesses share coupons and special deals with their loyal followers via social networking.[5] Some greeting card companies sell National Coffee Day greeting cards as well as free e-cards.[6][7]