Image
The significance of real estate image might be highlighted in the
future. Image can be diverse. It can be especially distinguishable,
technically alluring, safe or ecological. This development is seen
both in office and retail contexts. According to the futures wheels,
it becomes more important to take care of also the virtual image
of a real estate. This means that the real estate becomes a unit that
presents itself and interacts also in social media. Image is above all a
way to stand outfrom the mass and attract customers, partners and
workforce. Image is also influenced by the area image and actors
located nearby