موقع خاص برافريزDue to Sears’ size and geographical expanse, the changes of implementing ISO presents a number of challenges. These will have included such issues as:
Communication
With a workforce in excess of 201,000 people, spread across North America and Canada, effective, accurate and consistent communication is vital. ISO9000 was traditionally considered to provide for manufacturing and therefore to implement it in a retail/service business required tremendous communication with a degree of negotiation and salesmanship.
Belief in ISO
Successful QMS and ISO9000 relies heavily on workforce acceptance. Sears needed to build internal trust and belief in ISO9000:
“In the beginning, the workforce saw ISO 9001 as just another task or more work. But as QMS education demonstrated how consistent processes could make a difference on the front lines, ISO 9001 became a "way of life rather than additional tasks," according to Sears officials. "Trust the system" was the basic message to all employees.” - (Parry, 2006)
Consistency
With around 10,000 field service technicians, consistent process execution is nearly impossible