During the term of this Agreement, THE FRANCHISEE is authorized to use the FRANCHISOR Name of the company(FRANCHISOR’s), logo & trademarks for the Products in connection with the FRANCHISEE's advertisement, promotion and distribution of the Products in the Territory. THE FRANCHISEE acknowledges that the FRANCHISOR owns and retains all trademarks, copyrights and other proprietary rights in the Products, and agrees that it will not at any time during or after the termination of this Agreement seek to register any trademark, trade name, copyright or other proprietary right or assert or claim any interest in or take any action which may adversely affect the validity or enforceability of any trademark, trade name, trade secret, or copyright belonging to or licensed to the FRANCHISOR.