Based on the positive results on perceptions of various stakeholders towards the practice of CSR, as evidenced in this study, managers need to be convinced that CSR and profit maximisation need not be conflicting goals. Instead, CSR can be used as a strategic tool to enhance the reputation and public image of a business institution, while at the same time, prove to be profitable for an institution in the long-run. Therefore, it must be emphasised that good CSR practices and viability are not necessarily mutually exclusive. Rather, consistent to many assertions made by Western CSR theoreticians, CSR and viability in terms of long-term profitability are in fact two sides of the same coin. CSR and viability result in a virtuous cycle in the sense that they are mutually reinforcing - the more financially successful an Islamic bank is the better the ability to undertake CSR, and the higher level of CSR should in turn lead to increase support and patronage from stakeholders with better consequent long run performance.