Results indicate that companies that had a better social performance are not the ones who had a better economic and financial performance, and suggest that the middle path -companies that had a CSR medium and a better economic and financial performance in two of the three economic and financial measures of performance – might provide a good relation CSR-Economic performance, as a basis to a sustainable development. The positive and significant correlations found, in the group of medium CSR companies, between CSR Index and ROA suggests that social
performance may have positive influence on sales, perhaps because consumers are more predisposed to by products and services from CSR companies. The total negative correlation between CSR Index and ROE, in the Low CSR companies, that had the better result in ROE and the worst in ROA, may also indicate that a focus in results to shareholders, neglecting social performance, may have a negative impact in other dimensions,like sales.