seeks to balance the competing demands of the various groups that support a company , including customers and shareholders . the concepts of triple bottom line accountability and corporate citizenship are most clerrly represented by this model . this model proposes a system of consultation,communication and evaluation whereby all stakeholders,not just shareholders,are considered to be valued participants in the company's wellbeing .new research on the connection between corporate social and financial performance supports the clear relationship between complementary success in each area (margolis&walsh 2001).proponents of this style of CSR often use arguments geared toward financial,market,human resource and reputation indicators (zadek&weiser 2001;peters 2001).while the components of the other models may exist within this model, a focus on stakeholders is gaining clear support in the corporate sector.