One group of studies of generic frames concentrates on the coverage of politics, in particular election campaigns. A second group focuses on generic news frames that are structural and inherent to the conventions of journalism. In the first group, Cappella and Jamieson (1996, 1997) investigated the consequences of strategically framed news on political cynicism. Strategic news is defined as news that (1) focuses on winning and losing, (2) includes the language of war, games, and competition, (3) contains‘performers, critics and audiences’, (4) focuses on candidate
style and perceptions, and (5) gives weight to polls and candidate standings (Jamieson, 1992). According to Cappella and Jamieson (1997), strategic news dominates American news coverage of not only election campaigns,