Starbucks Coffee Human Resource Management Management Essay
Starbucks Coffee, the largest coffeehouse company this is general perception that known by others but who knows the reason behind how Starbucks name created. Starbucks name was found in the first publish of "Moby Dick" book.In 1971,Starbucks open its first outlet is in Washington (USA). In 2005, Jim Donald took the posts but was asked to resign after sales decreased in 2007, was replaced byHoward Schultz, the current President and CEO. Now, Starbucks has self-declared as the world's leading dealer, roaster and brand of speciality coffee with more than 13,000 outlets in 39 countries. The stores sell espresso drinks coffee, tea, coffee mugs, blended drinks, small bites and other coffee accessories. Starbucks created a division called Starbucks Entertainment to market music, film and even books using the "Hear Music" brand.Ice cream and coffee that are under Starbucks are sold at grocery stores. The prices of Starbucks Coffee productssignificantly higher than the market average.