is defined as all resources linked to the external relationships
of the firm, with customers, suppliers or R&D partners. It comprises that part of
Human and Structural Capital involved with the company’s relations with
stakeholders (investors, creditors, customers, suppliers, etc.), plus the perceptions
that they hold about the company. Examples of this category are image, customers
loyalty, customer satisfaction, links with suppliers, commercial power,
negotiating capacity with financial entities, environmental activities, etc