Incremental or Step change
‘Step change’ describes a situation where the trend line for a particular factor stops becoming smooth
and there is a significant and unexpected jump in direction upwards or downwards.
There have been significant step-changes such as political coups or elections, storms and environmental
disasters which have changed the environment organisations must work in forever.
Because step change is impossible or at least difficult to spot in advance, strategic planning has moved
from trend analysis towards scenario planning.