Attention needs to be given to the teaching environment that
should support and reward professional behaviour and not tolerate
unprofessional activities. Role models, who can have such a positive
or negative impact on learners, must be recognised and rewarded
when appropriate. If their performance is unsatisfactory, they must
be offered remediation or removed from contact with students.
Virtually all successful professionalism programmes have established
faculty development programmes on teaching and assessing
professionalism and on role modelling