النتائج (
العربية) 1:
[نسخ]نسخ!
Several Destination Marketing Organisations, such as the Brazilian Tourist Board, haveestablished mobile marketing strategies to attract audiences and following trends. Gamificationhas gained space to bring customers through advertising and entertainment. The aim of thispaper is to analyse the structure of the game Brazil Quest, an application developed to harnessthe potential of gamification in tourism. The research is based on theories related to destinationmarketing, gamification, and gaming development, and the analysis of five levels of gamedesign elements. Among the main results, the game Brazil Quest can be classified as anentertainment or a hobby game, able to entertain tourists for a short period of time. However,the focus on tourism is not well developed, undermining the purpose of the game. The positiveaspects are related to the project that is well built, with graphics and music that encourage theplayer to learn more about Brazil.
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