Western writers, designers, and artists turned their attention to study and analyze the cultural, social, intellectual
heritage, as well as languages, peoples, history, and politics of the Near-Eastern societies. However, despite
academic and referential value of these studies, they largely contributed to the creation of a unique stereotyped
personality for the Orient in general and the Arabs in particular. The accuracy and authenticity of that unique
personality have never been verified by other sources. Hence, the deep-rooted collective image of the orient in the
western mind has been largely relying on the representation which the orientalists provided about Arabs and
their culture and history.In fact, despite the basic change in political and economic landscape in the last decades,
particularly after the end of the cold war and the lapse of the Soviet polarity, and although we live in an era
marked by the explosion of information and globalization, orientalists views on the East continue to be the first
consulted source for western intellectuals, policy makers, and media. Indeed, orientalism literature is a key
source of reference that is regularly consulted by the Arabs themselves and intelligentsia circles in particular, in
subjects ranging from the Arab and Islamic history to the problems of Arab identity.