You will promptly, faithfully and fully perform and provide each of the items and services set forth in each Unit Franchise Agreement, understanding the need for you to fully support all Unit Franchisees in the Territory and to maximize their possibilities for success. Among other things, you will strictly enforce each Unit Franchisee’s strict compliance with the requirements set forth in each Unit Franchise Agreement and strictly enforce all standards, guidelines, specifications and recommendations set forth in the Manuals (or otherwise) as modified by us from time to time, including any upgrades, product/service changes, etc. specified by us.