BY FRANÇOIS DEMACHY
With Poison Girl he has created a contemporary fragrance that manages to be floral and gourmand, sweet and sharp. We speak with François Demachy, Dior's exclusive perfumer-creator.
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DiorMag: Did you have a specific woman in mind when you were creating Poison Girl ?
François Demachy: It was more a question of character. I had an idea of youth. A woman who is very strong-willed, almost provocative, maybe even scandalous. My starting point was a combination of this woman and Poison, which had created a powerful shock in the perfume world when it came out.
DM: What aspect of the Poison DNA can be found in this new creation?
F.D.: It's an uncompromising perfume. It has to be grasped from the get go, you immediately smell what it has to offer. It puts everything front and center right away. Therefore I worked heavily on the top notes so that they would be representative of the fragrance as a whole.
DM: In composing Poison Girl, you’ve mixed damask rose with notes such as bitter orange, vanilla and tonka bean. How did you arrive at this idea of a simultaneously floral and gourmand signature?
F.D.: Today in perfumery, as elsewhere, we often find ourselves seeking out gourmand and sweet notes that provide immediate pleasure. This produces very identifiable and addictive scents. For Poison Girl, I wanted a slightly different kind of gourmand. There are flowers at the center of all Dior perfumes, and I thought about a sweet treat from my childhood in Grasse, where rose petals were soaked in sugar. So I tried to capture this sugared rose in perfume, but with that intense, radical Poison composition.
02.02
LATEST NEWS
CAPTURED MOMENTS
Check out the best images of the action during the shooting of the campaign for the new fragrance Poison Girl.
02.02
LATEST NEWS
MAKING OF
Having already discovered the campaign for the new perfume Poison Girl, now follow Camille Rowe and director So Me during the filming around New York
02.01
LATEST NEWS
CAMILLE ROWE
In the new campaign that we've just unveiled to you, the model Camille Rowe embodies the character of the Dior Poison Girl.
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Who else but Camille Rowe could have embodied the alluring and nonchalant femininity of Poison Girl? At twenty-six years of age, and with one hundred and twenty-eight thousand and counting Instagram followers, the model represents a generation of uninhibited, fun-loving, optimistic young women. « Liberté, égalité, sensualité” Liberty, equality, sensuality, her account reads, like the motto for a playfully pop feminism. Having appeared alongside Robert Pattinson in the Romain Gavras-directed Dior Homme film of 2013, the young woman now plays a super sexy Poison Girl for So Me’s camera.
02.01
LATEST NEWS
POISON GIRL: THE FILM
We've already told you about it, and today you get to discover the film for the campaign of the new perfume Poison Girl, directed by So Me, with the It girl Camille Rowe.
Director, music producer and graphic designer, famous for his collaborations with Justice, Kanye West and Kid Cudi, So Me directs the Poison Girl campaign as a manifesto for seduction 2.0. The action plays out in the rooftop setting of the Boom Boom Room, one of the hottest nightspots in the city that never sleeps. In a scene pulsing with lights, music and the sound of wailing sirens in the distance, an edgy mix of people grinds and dances to some banging Brodinski beats. The ambiance is both glam and extravagant, sexy and sultry – a very Dior party, in other words. Then suddenly a dazzling glance cuts through the crowd. She is like an apparition, all sensuality and coolness. He lets himself fall under her spell. She leads the game, drawing him in and pushing him away, elusive, seemingly unattainable. Who is this girl? Forcing his way into her digital life, he gazes fascinated as her image is multiplied to infinity. An undeniable mirage 2.0, she changes her appearance, moving in front of and behind the camera lens, a chameleon corresponding to the filters coloring her character. Her state of existence is undoubtedly there, between real and virtual, real and fantasy. Between Instagram feed and stream of consciousness. But the images give way to reality. The seductress embodied by Camille Rowe appears, confident and empowered, a black jacket worn open with nothing underneath. “I’m not a girl. I’m Poison”, she says. It’s time for some face to face action. But what happens next is left to the viewer’s imagination, like a floral and gourmand scent floating in the night air.
01.31
LATEST NEWS
ONE DAY TO GO
Tomorrow's the day to finally discover the brand new Dior perfume, Poison Girl.
01.30
LATEST NEWS
THE CITY THAT NEVER SLEEPS
With New York as a backdrop, and a sultry party as the setting, the perfume Poison is writing a new page in its story. Starting Monday, discover the new fragrance and its accompanying ad campaign.
01.20
LATEST NEWS
SAVE THE DATE
The allure of a girl in a black blouson, New York at ni
النتائج (
العربية) 1:
[نسخ]نسخ!
من فرانسوا ديماتشيمع "فتاة السم" أنه أنشأت العطر المعاصرة التي تدير لتكون الأزهار والنهم، حلوة وحادة. نحن نتكلم مع فرانسوا ديماتشي، حصرية العطرجي-الخالق في ديور. 1/2ديورماج: هل لديك امرأة معينة في الاعتبار عندما تم إنشاء "فتاة السم"؟ديماتشي فرانسوا: فالمسألة أكثر من حرف. كان لي فكرة للشباب. امرأة جداً قوي الإرادة، واستفزازية تقريبا، ربما حتى فاضحة. وكان بلدي نقطة انطلاق مزيجاً من هذا امرأة والسموم، التي أوجدت صدمة قوية في العالم العطور عندما خرج.مارك ألماني: ويمكن الاطلاع على ما هو الجانب من "الحمض النووي السم" في هذا الخلق الجديد؟F.D.: عطور لا هوادة فيها. فإنه قد يتعين اغتنامها من الحصول على الذهاب، يمكنك فورا رائحة ما لديه لهذا العرض. أنه يضع كل شيء الجبهة ومركز الحق بعيداً. ولذلك عملت بشكل كبير على أعلى وتلاحظ حتى تكون ممثلة العطر ككل. مارك ألماني: في تأليف "فتاة السم"، لقد مختلطة روز اللخمة مع الملاحظات مثل البرتقال المر والفانيليا وفول التونكا. كيفية وصولك في هذه الفكرة للإزهار في وقت واحد والتوقيع النهم؟ F.D.: اليوم في صناعة العطور، كما في أماكن أخرى، ونحن كثيرا ما نجد أنفسنا تسعى إلى النهم والحلو وتلاحظ أن توفر المتعة الفورية. وهذا ينتج روائح محددة جداً والإدمان. "فتاة السم"، أردت نوع مختلف قليلاً من النهم. هناك الزهور في وسط كل ديور العطور، وفكرت في علاج حلو من طفولتي في جراس، حيث كانت غارقة بتلات الورد في السكر. ولذلك حاولت التقاط هذا روز مسكر في العطور، ولكن مع ذلك تكوين السم حادة وجذرية.02.02آخر الأخبارلحظات القبض علىتحقق من أفضل الصور للعمل أثناء إطلاق النار من الحملة العطر الجديد "فتاة السم".02.02آخر الأخبارمما يجعل منفعلا بعد أن اكتشفت الحملة للعطور الجديدة "فتاة السم"، الآن اتبع روي كميل والمدير حتى لي أثناء تصوير فيلم حول نيويورك02.01آخر الأخباركاميل روفي الحملة الجديدة التي نحن لقد كشفت لك فقط، يجسد نموذج روي كميل الحرف الفتاة السم ديور. 1/2Who else but Camille Rowe could have embodied the alluring and nonchalant femininity of Poison Girl? At twenty-six years of age, and with one hundred and twenty-eight thousand and counting Instagram followers, the model represents a generation of uninhibited, fun-loving, optimistic young women. « Liberté, égalité, sensualité” Liberty, equality, sensuality, her account reads, like the motto for a playfully pop feminism. Having appeared alongside Robert Pattinson in the Romain Gavras-directed Dior Homme film of 2013, the young woman now plays a super sexy Poison Girl for So Me’s camera.02.01LATEST NEWSPOISON GIRL: THE FILMWe've already told you about it, and today you get to discover the film for the campaign of the new perfume Poison Girl, directed by So Me, with the It girl Camille Rowe.Director, music producer and graphic designer, famous for his collaborations with Justice, Kanye West and Kid Cudi, So Me directs the Poison Girl campaign as a manifesto for seduction 2.0. The action plays out in the rooftop setting of the Boom Boom Room, one of the hottest nightspots in the city that never sleeps. In a scene pulsing with lights, music and the sound of wailing sirens in the distance, an edgy mix of people grinds and dances to some banging Brodinski beats. The ambiance is both glam and extravagant, sexy and sultry – a very Dior party, in other words. Then suddenly a dazzling glance cuts through the crowd. She is like an apparition, all sensuality and coolness. He lets himself fall under her spell. She leads the game, drawing him in and pushing him away, elusive, seemingly unattainable. Who is this girl? Forcing his way into her digital life, he gazes fascinated as her image is multiplied to infinity. An undeniable mirage 2.0, she changes her appearance, moving in front of and behind the camera lens, a chameleon corresponding to the filters coloring her character. Her state of existence is undoubtedly there, between real and virtual, real and fantasy. Between Instagram feed and stream of consciousness. But the images give way to reality. The seductress embodied by Camille Rowe appears, confident and empowered, a black jacket worn open with nothing underneath. “I’m not a girl. I’m Poison”, she says. It’s time for some face to face action. But what happens next is left to the viewer’s imagination, like a floral and gourmand scent floating in the night air.01.31LATEST NEWSONE DAY TO GOTomorrow's the day to finally discover the brand new Dior perfume, Poison Girl.01.30LATEST NEWSTHE CITY THAT NEVER SLEEPSWith New York as a backdrop, and a sultry party as the setting, the perfume Poison is writing a new page in its story. Starting Monday, discover the new fragrance and its accompanying ad campaign.01.20LATEST NEWSSAVE THE DATEThe allure of a girl in a black blouson, New York at ni
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