I mean, they were on cloud nine when they left, and there's nothing I could have said or done that was as powerful as him just kind of selling it. But to an executive, words are easy. But giving your time, [that's something]. The 10 minutes became 50 minutes that he devoted, because he got so excited talking to the team.
The ancillary benefit is that he became a better friend to Pine Street and was more in tune with us afterward. But the motivation for the team of just getting a chance to listen to the boss say how it helped and to be given marching orders was invaluable.