Each provision of this Article 23, together with the provisions of Article 22, will be deemed to be self-executing and continue in full force and effect subsequent to and notwithstanding the expiration, termination, setting aside, cancellation, rescission, unenforceability or otherwise of this Agreement (or any part of it) for any reason, will survive and will govern any claim for rescission or otherwise, and will apply to and govern any claim against, or with respect to, any advertising fund.