The grounded theory approach to qualitative research consists of a set of steps intended to lead from data to the discovery or development of theory (Glaser & Strauss, 1967). Grounded theory is explicitly emergent; it does not seek to test hypotheses but rather to find what theory accounts for the research situation as it is. Grounded theory uses both inductive and deductive reasoning, the former in the process of generating theory from data and the latter in the process of constant comparison. The basic method of grounded theory is to read and reread a textual database and label variables, concepts, properties, and their interrelationships. Such open coding is the identification, naming, categorization, and description of phenomena found in the text. Each unit in the text— word, line, sentence, paragraph—is read in search of the answers to What is this about? What is being referred to here?