Mars starts using animal products Masterfoods' brands are household names. Some of the UK's best-selling chocolate bars, such as Mars and Twix, will no longer be suitable for vegetarians. Also affecting brands such as Snickers and Maltesers, owner Masterfoods said it had started to use animal product rennet to make its chocolate products. Masterfoods said the change was due to it switching the sourcing of its ingredients and the admission was a "principled decision" on its part. The Vegetarian Society said the company's move was "incomprehensible". Masterfoods said it had started using rennet from 1 May and non-affected products had a "best before date" up to 1 October. Masterfoods' decision to use non-vegetarian whey is a backward step said the Vegetarian Society. Rennet, a chemical sourced from calves' stomachs, is used in the production of whey.