Uses and Gratifications Theory
the uses and gratifications theory has to fulfil one the following when we choose a form of media:
Identify- being able to recognise the product or person in front of you, role models that reflect similar values to yours, aspiration to be someone else.
Educate - being able to acquire information, knowledge and understanding
Entertain – What you are consuming should give you enjoyment and also some form of ‘escapism’ enabling us to forget our worries temporarily.
Social Interaction – the ability for media products to produce a topic of conversation between other people, sparks debates (