Framing enables analysts to define the
scope and focus of problems requiring
strategic foresight. The premise of
Framing is that taking time at the outset
of a project to clarify the objective and
how best to address it will pay big
dividends in the later phases. Most of all,
Framing prevents misunderstandings that
generate confusion and wasted work. Far
too many strategic foresight activities—
and business analyses in general—end up
addressing and “solving” the wrong
problem, or discovering the real issue