Dear All,
Attached please find an exercise prepared by Azher looking at the contribution made by our branches in both 2015 and 2014.
The contribution is based on revenues related to branch ( LD and CR ) less the direct operating costs associated with the branch – these do not include such costs as Call Center, Data Entry, H.O. Operating costs, depreciation or any costs Associated with NN. G&A costs are also excluded.
When looking at branch contribution we have looked at the contribution before and after the year end discounts.
For three of the branches we did not have any costs so we had to combine their revenues with the responsible branch as follows :
1. Revenue Rastunura move to Dammam
2. Revenue & cost Unaza move to Qassim
3. Revenue Ahad Rafidah move to Abha
For future we should understand when cost centers need to be set up if we want to get accurate branch profitability information.
Some of my observations on the attached are as follows – All comments are based on the analysis before discount “Gross Revenue”
• 85% of contribution comes for the top six branches “in terms of turnover”
• The contribution percentage year on year has declined slightly – the benefits of increased volumes is offset by the improved remuneration for the surveyors.
• Jeddah is the most cost efficient branch with a contribution margin of 64%.
• Baha is the lease efficient with Sr 433k loss at contribution level in 2015.
• Dammam is the least efficient of the “big six” with a contribution of 46%.
• The bigger branches are therefore subsidizing the smaller branches.
• Baha and Kharj branches are making no contribution and are actually costing us money to maintain. (before even considering H.O. Operating and G&A costs).
• Baha continues to make losses at contribution level while having a reasonable turnover.
• The figures generally are consistent with the Operations Monthly Performance/Efficiency report which looks at the LD per surveyor and highlights Jeddah as the most efficient and Baha being least efficient.
• Directionally from the above a branch should be turning over at least Sr 2m per annum or circa 150 LD’s weekly to breakeven at contribution level.
• To be really viable on a commercial basis the annual turnover should be circa Sr 4m or circa 300 case per week.
The above represent just some of my views on the information attached.
There is much more information to be taken from the attached and we would be happy to go through same with you in more detail once you have had a chance too review.
Should you have any queries on the above please give me a call and we will discuss.