Another argument is that the additional inflicted cost of social actions on firms may force them to relocate or to cease operations. These costs might be short term in nature or continuous outflows, because it may involve the buying of new eco-friendly instruments, the change of management structures, etc., (ibid). Thus, CSR should contribute gains, as a firm cannot proceed with a policy that incessantly yields negative cash flows. In many cases, it seems that the time frame of the costs and benefits can be out of alignment—the costs are immediate, and the benefits are not often realised quarterly (ibid). From one perspective, companies may be poorly equipped to address some of the social or environmental problems, but from another perspective, no matter how poorly equipped, companies may still be best positioned to ameliorate the problems (ibid).