Supporters of this view (Burke and Logsdon, 1996; Lantos, 2001; Porter and Kramer, 2002; Johnson, 2003; Snider et al., 2003) strongly feel that such practices may instead, enhance reputation and subsequently enable companies to reap long-term strategic benefits of maintaining its legitimacy, competitiveness and sustainability in the market as did Dusuki and Dar (2005).