Scaling EfficiencyAs demand marketers hit their KPIs and prove the ROI of their B2B marketing activities, they may be given more budget. Those who are given a budget increase can hire new staff, acquire new technology or outsource some of their marketing activities in the year to come.While your system may work well with eight staff members, can it scale to accommodate twelve contributors and a third-party agency?The challenge of scaling efficiency while maintaining forward motion during periods of rapid growth isn’t unique to demand marketers, but it is common.The solution to make an ever-increasing number of puzzle pieces fit is technology and processes.Even the most sophisticated software for orchestrating demand generation can’t compensate for communication issues or a lack of executive buy-in to new demand marketing solutions. Similarly, even the smartest processes can’t scale if you’re too busy doing manual data entry to execute them or think about how they fit into a holistic demand gen strategy.The secret to scaling efficiency is in the right balance of processes and MarTech.