In the 1990s, a few major definitions of CSR emerged that brought a new phenomenon in the definition of CSR. Hopkin's (1998) explanation regarding CSR stakeholders, who play both within and outside the organization, sounds appropriate. Woodward-Clyde (1999) defines CSR as a social contract that gives us an understanding of CSR definition in a very simple way. The concept of triple bottom-line was introduced in this decade by Elkington, which has been widely accepted in the corporate world. The business case for CSR has been gaining solid foundation, surrounding the idea of People, Planet and Profit, which means that what is good for the environment and what is good for the society is also good for the financial performance of the business. Finally, Carroll's contributions in the development of CSR history through his article „Evolution of a Definitional Construct‟, has given a new height in the relevant literatures in this decade and can be really appreciated.