Those who are sceptical of CSR anticipate that such initiatives may incur additional costs and hence, would jeopardise overall performance and sustainability of an organisation (Friedman, 1996; Pikston and Carroll, 1996; Henderson, 2001). Further, they expressed their concern that a wide range of CSR activities were unable to build any progress in alleviating social situations because the social problems were prominent and too complex to be addressed by a business (Porter and Kramer, 2006). Levitt (1958) expressed that firms didn’t have the expertise to provide effective and efficient solutions for social issues, thus, firms were wasting valuable shareholders resources.