Radical corporate transparency[edit]
Radical corporate transparency, as a philosophical concept, would involve removing all barriers to free and easy public access to corporate, political and personal (treating persons as corporations) information and the development of laws, rules, social connivance and processes that facilitate and protect such an outcome.[6]
Using these methods to 'hold corporations accountable for the benefit of everyone' was emphasised in Tapscott and Ticoll's book "The Naked Corporation"[7] in 2003. Radical transparency has also been explained by Dan Goleman as a management approach where (ideally,) all decision making is carried out publicly.[8] Specific to this approach is the potential for new technologies to reveal the eco-impact of products bought to steer consumers to make informed decisions and companies to reform their business practices.
In traditional public relations management, damage control involved the suppression of public information. But, as observed by Clive Thompson in Wired, the Internet has created a force towards transparency: "[H]ere's the interesting paradox: The reputation economy creates an incentive to be more open, not less. Since Internet commentary is inescapable, the only way to influence it is to be part of it. Being transparent, opening up, posting interesting material frequently and often is the only way to amass positive links to yourself and thus to directly influence your Googleable reputation. Putting out more evasion or PR puffery won't work, because people will either ignore it and not link to it – or worse, pick the spin apart and enshrine those criticisms high on your Google list of life."[9] Mark Zuckerberg has opined that "more transparency should make for a more tolerant society in which people eventually accept that everybody sometimes does bad or embarrassing things
النتائج (
العربية) 1:
[نسخ]نسخ!
Radical corporate transparency[edit]Radical corporate transparency, as a philosophical concept, would involve removing all barriers to free and easy public access to corporate, political and personal (treating persons as corporations) information and the development of laws, rules, social connivance and processes that facilitate and protect such an outcome.[6]Using these methods to 'hold corporations accountable for the benefit of everyone' was emphasised in Tapscott and Ticoll's book "The Naked Corporation"[7] in 2003. Radical transparency has also been explained by Dan Goleman as a management approach where (ideally,) all decision making is carried out publicly.[8] Specific to this approach is the potential for new technologies to reveal the eco-impact of products bought to steer consumers to make informed decisions and companies to reform their business practices.مراقبة الأضرار تشارك إدارة العلاقات العامة التقليدية، وقمع الإعلام. ولكن، كما لاحظ كلايف تومسون في المثير، خلقت شبكة الإنترنت قوة نحو الشفافية: "[ح] يحرث في مفارقة مثيرة للاهتمام: الاقتصاد سمعة يخلق حافزا لتكون أكثر انفتاحاً، وليس أقل. منذ تعليق الإنترنت الذي لا مفر منه، الطريقة الوحيدة للتأثير عليها لتكون جزءا منه. الشفافية والانفتاح، ونشر مواد مثيرة للاهتمام كثيرا وكثيراً ما يجري هو السبيل الوحيد لتجميع الارتباطات الإيجابية لنفسك وذلك لمباشرة التأثير سمعتك Googleable. إخماد أكثر من التهرب أو الإطراء العلاقات العامة لن يعمل، لأن الناس أما تجاهل ذلك ولا صلة له – أو الأسوأ من ذلك، اختيار وتدور بعيداً وتكريس تلك الانتقادات على رأس قائمة جوجل الخاص بك من الحياة. " [9] وقد رأي مارك زوكربيرج أن المزيد من الشفافية وينبغي أن تجعل لإقامة مجتمع أكثر تسامحا الذي يقبل الناس في نهاية المطاف أن الجميع أحياناً يفعل أشياء سيئة أو محرجة
يجري ترجمتها، يرجى الانتظار ..
