However, this enabled him to extend his research over a longer period, trying to identify trends over time. In addition, he was able to conduct personal interviews with several managers from each company, allowing for a more thorough understanding of drivers affecting the extended relationship. The case study provided a comprehensive understanding of the decisions, processes and mechanisms that led to a certain relationship between social and financial performance. However, a drawback of having fewer cases is its low statistical significance due to the small sample size. Therefore, aiming to have a high statistical significance, most of the studies in the field of the CSP-to-CFP relationship, have used multiple cases rather than single case studies (Griffin and Mahon, 1997; Orlitzky et al., 2003).