The Role of Mass Media The primary role of mass media is to report what is going on as honestly and as accurately as possible, to inform the public and help them plan their lives effectively. Information about weather, traffic. theater schedules, sports, cultural events, elections and religious services help educate the public Persons who have completed their formal education have no other regular source of information about the world. In addition, mass media try to persuade as well as inform. But they can not easily change deeply rooted. effectively deeply weather roots traffic theatre schedules merchandise elections