Sethi (1975), in a classic article, discusses “dimensions of corporate social performance,” and distinguished between corporate behaviour that might be called “social obligation,” “social responsibility,” and “social responsiveness.” Preston and Post (1975) sought to draw attention away from the concept of CSR and toward a notion of public responsibility. They stated that in the principle of public responsibility, “the scope of managerial responsibility is not unlimited, as the popular conception of „social responsibility „might suggest, but specifically defined in terms of primary and secondary involvement areas”. In 1979, Carroll, a great CSR think tank offered the following definition: