Prior to the development of any Outlet, Master Franchisee and its Unit Franchisees will obtain Spinneys’ written approval of the location of such Outlet and the design thereof. Spinneys shall not unreasonably delay or withhold its approval, and any modification which Spinneys wishes to propose shall be communicated to Master Franchisee and/or its Unit Franchisees in writing within ninety (90) days after receipt by Master Franchisee and/or its Unit Franchisees of Spinneys’ acknowledgment of receipt of all information, maps, design plans, specification books, etc. and shall be binding on the Master Franchisee and its Unit Franchisees. If Spinneys’ written approval is not communicated within such time, such location and design shall be deemed disapproved.