Dear all,
As already announced during our MENA convention we are happy to inform you that our 2nd flight of the TV campaign for Vileda Easy Wring & Clean in 2014 will be on air from 20.11. to 31.12.14!
We will be on air for a period of 6 weeks, sponsoring Kalam Nawaem at MBC1.
On top of this we are adding again a digital leg, focusing on youtube advertising in KSA and UAE.
In the meantime the additional shipment for the campaign is on the way to all of you.
As already with previous campaigns, we kindly ask you to immediately start booking your spaces and leaflets for the EWC campaign with your customers, if not yet done.
As all of you are aware, our objectives for this campaign is to again significantly over-grow the results of the previous campaigns 2014 and we are confident to achieve this.
Based on the results of the “MEDIA-workgroup” done in Vienna, please find attached a summary of action steps to be considered before, during and after the implementation of the advertising campaign.
We would like to point out again, that we expect a frequent (in the best case daily, but minimum bi-weekly) physical rotation check (or sell-out data if available).
This should be done for the top 5 outlets in your respective countries, and can be followed through either by the merchandizer or sales man in charge.
Should you need any further POS material, picture, poster data etc. prior to the campaign, please do get back to me soonest.
Best regards,
Anne Kraft on behalf of the MENA-Team
Export Area Manager
Beschreibung: Beschreibung: E-MS_Logo_Vileda_1cm_hoch_150dpi
Freudenberg Haushaltsprodukte Export GmbH