As discussed in the questions above, the choice of faster sales is recommended and product recall after expiry is to be made. The introduction of effective and lucrative offers to get rid of products closer to expiry leads to lesser loss. Schemes like buy 2 get one free can be introduced for effective sales. In the case of better sales, the write-off problem is resolved easily.
One must understand that recovery from financial losses is possible in scenarios, but recovery of brand value is almost a major task. Further, loss in value means that the banks will avoid providing loans that increase the financial burden in the long run anyways
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