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Farmers, they have to invent new things and be ready for changes. So when they see a potential, they look at it, no matter what it is. They look at it and say , "could I do this? ". And if they see fellow farmers do the same thing, they are quick to respond to that. So even being very traditional and conservative in their heads, I think they have this ability of making moves and do things, because they have this independency in them.
A farmer is a free man -- maybe he owes a lot of money to the bank, but he's still a free man in his thinking.