Carroll (1998) argued that, profit making is not antithetical to good corporate citizenship and a firm should be profitable and must be able to carry their own weight and fulfil their own economic responsibilities. He reasoned that: ‘business has a stake in civil discourse; a corporate culture is incivility and its intolerance thwarts the development of a company’s most important asset, i.e., its people’. Businesses should serve as an example of how people are treated; and, because there has been a decline of the institutions that have bound communities together- the lodge, social hall, and the church- business must fill the void (Singh, 2010).