. There is no pejorative implication that a news organization “has an agenda” that it relentlessly pursues as a premeditated goal. The media agenda presented to the public results from countless day-to-day decisions by many different journalists and their supervisors about the news of the moment. important issues of the day – in the very first empirical study of this agenda-setting influence – their responses closely reflected the pattern of news coverage during the previous month in the mix of newspapers, network television news, and news magazines available to them