Tourism literature has seen an increasing number of studies
over the last two decades concerning decision-making and
tactics in tourism (Baker & Crompton, 2000; Smallman &
Moore, 2010). Most tourism decisions are considered to be
of high involvement that requires extensive decision-making
because of the relatively high risk and monetary and
non-monetary costs involved in these decisions. Research
has examined and conceptualized tourist holiday decisionmaking
based on general frameworks from the consumer
behaviour and marketing literature