Welcome! This week we will explore business metrics - the critical numbers that help companies figure out how to survive and thrive. Inside every pile of data is a vital metric trying to get out! By the end of this week, you will be able to:
distinguish business metrics from mere business data;
identify critical business metrics such as cash flow, profitability, and online retail marketing metrics;
distinguish revenue, profitability and risk metrics; and
distinguish traditional from dynamic metrics.
Included in this week’s course materials is a Cash Flow and P&L statement for Egger’s Roast Coffee, as a supplemental document, so be sure to review it carefully and refer to the glossary for key information. You will also complete a graded quiz. As always, if you have any questions, post them to the Discussions. To get started, please begin with the video 'Metrics Help Us Ask the Right Questions.' I hope you enjoy this week's materials!