12. PATENTS, TRADEMARKS, AND TRADE NAMES
12.1 Product Name. Subject to provisions of Section 12.2 below, AL-MERRI shall promote, advertise, market and sell the Products under the trademarks of PSI. Any goodwill related to the trademarks or trade name of PSI and created or enhanced by such promotion, advertising, or marketing shall be strictly for the benefit of PSI. AL-MERRI shall not use any other trademarks in connection with the sale, promotion or marketing of PSI's Products.
12.2 Use of Trade Name/Trademark. AL-MERRI may use or display the trademarks and service marks of PSI in connection with the advertising and promotion, and distribution of the Products pursuant to this Agreement, provided that such use and display avoid infringement of intellectual property rights and are in compliance with law, and provided that advertisement and promotional material bearing such marks is approved in advance in writing by PSI. The foregoing right of AL-MERRI shall not survive termination of this Agreement. AL-MERRI shall not use PSI's trademarks or any variation thereof, whether alone or in combination with other words, in connection with any product or service that has not been supplied by PSI.
12.3 No Patent or Trademark Rights Granted. Any other provision of this Agreement notwithstanding, no rights are granted hereunder to AL-MERRI, or acquired by AL-MERRI, for any patent, trademarks or other intellectual property rights owned or held by PSI. AL-MERRI's use of PSI's trademarks pursuant to this Agreement gives AL-MERRI no ownership or other interest in the trademarks or in the goodwill associated therewith, regardless of whether such goodwill is generated by or enhanced by AL-MERRI. At the termination of this Agreement, no monetary amount shall be assigned as attributable to AL-MERRI's use or enhancement of PSI's trademarks hereunder. AL-MERRI represents that it has not registered or used, directly or indirectly, before the term of this Agreement, and agrees that it shall not register or use, directly or indirectly, during or after the term of this Agreement, any trademark or name that in PSI’s reasonable estimation might be considered to be confusingly similar to any trade name or trademark of PSI.