Changing demographics are resulting in increasing numbers
of people travelling solo for holidays (Rosenbloom, 2012).
This is consistent with a growing trend of people that prefer
to be alone during consumption activities that are traditionally
shared with friends and family members (Goodwin &
Lockshin, 1992; Newman, 2010). Solo holiday travellers
are people who are either married or unmarried who choose
to travel on their own for holidays. The literature indicates
that solo travel is among the fastest-growing tourism segments,
driven by shifts in social structures as well as lifestyles
(Mehmetoglu et al., 2001; Jordan & Gibson, 2005;
Newman, 2010). Nevertheless, travel offerings are generally
targeted to couples or families