One of the reasons we love Forever 21 is because we can actually shop there without feeling bad about spending $100 on jeans. Let’s #face it, the first thing we do when we see something we like in a store is search for the price tag. Contrary to Jessie J’s beliefs (it’s not about the money, money, money), when times are tough, it totally IS about the #money. If a pair of jeans costs me more than $40, and that’s a stretch, I’m not buying them. At Forever 21, I know I can get at least 2 or 3 pairs of jeans with that kind of cash.